“Dubai Culture” has signed a strategic partnership with “Dubai Quality Group (DQG)” to enhance its services and solidify a culture of excellence in the sector.

Dubai, 20 August 2024, UAE: Dubai Culture and Arts Authority (Dubai Culture) and Dubai Quality Group (DQG) have signed a strategic partnership to strengthen cooperation, exchange experiences, elevate their services, and create an innovative platform connecting decision-makers in quality and excellence locally and globally. This platform aims to share best practices in fields such as culture and arts, women's empowerment, innovation, technology, artificial intelligence, and others. The partnership aligns with Dubai Culture's goal of promoting business excellence in the cultural and artistic sector, which will positively impact the local creative scene. In addition, this partnership supports DQG's vision and mission of promoting business excellence and quality to consolidate the best practices of quality and excellence in the UAE.

Dubai Culture and Dubai Quality Group (DQG) have joined forces to promote a culture of quality and emphasize its significance in society. As part of this collaboration, Dubai Culture will sponsor various international and local awards organized by Dubai Quality Group. These awards include the Emirates Women Award, the UAE Innovation Award, the International Ideas Arabia Award, the UAE Ideas Award, the Global Artificial Intelligence Award, the Global Continuous Improvement Award, and the Medical Excellence MENA Award.

Moreover, the strategic partnership between Dubai Culture and Dubai Quality Group (DQG) is set to empower Dubai Culture employees. They will have the opportunity to benefit from consulting services and participate in workshop programs organized by the DQG that cover essential areas such as risk management, mystery shoppers, Lean Sigma, and business continuity. The benchmarking services offered by DQG and its partners in the public and private sectors will also be available. These valuable services will inspire and empower employees to elevate their professional and competitive performance levels through participation in the DQG's awards and events.

The strategic partnership was signed by Her Excellency Hala Badri, Director General of Dubai Culture, and Dr. Hazza Khalfan Al Nuaimi, Chairman of Dubai Quality Group, in the presence of Mansoor Lootah, CEO of the Operations Support Sector and Chief AI Officer at Dubai Culture, Dr Saeed Mubarak bin Kharbash, CEO of the Arts & Literature Sector at Dubai Culture, Rashed Aref Alshaikh, Director of Strategy & Corporate Excellence Department at Dubai Culture, Dr. Loay Mohmoud Helless, Manager of Corporate Excellence Section at Dubai Culture, Samira Mohammed Shaloh, General Director of Dubai Quality Group., and Ms. Doaa Afifi, Digital Marketing and Public Relations Manager at Dubai Quality Group.

Hala Badri, Director General of Dubai Culture, affirmed the Authority’s commitment to applying the best standards and practices aimed at enhancing its competitiveness within the sector and enriching the local creative landscape. This reflects its dedication to improving performance and boosting operational efficiency across all its departments and assets, saying: “At Dubai Culture, we adopt total quality management systems and innovative frameworks that contribute to developing our businesses and achieving sustainable corporate excellence across various management systems. For instance, these efforts support the efficiency and effectiveness of core and support operations, in line with Dubai’s vision and future aspirations. We aim to implement a series of coaching programs and training workshops which empower Dubai Culture’s teams and foster a spirit of innovation, which contributes to enhancing the quality of its services. Ultimately, our partnership with Dubai Quality Group underscores our commitment towards harnessing better business excellence, reflecting the strength of the strategies to develop an attractive work environment that enriches the local cultural and artistic scene by activating a sustainable business excellence ecosystem.”

Dr. Hazza Khalfan Al Nuaimi, Chairman of Dubai Quality Group, announced, "We are delighted to have formed a strategic partnership with Dubai Culture and Arts Authority (Dubai Culture). This partnership is a key component of DQG's commitment to the cultural sector. It will help us further our vision and mission of promoting business excellence and quality and enhancing the level of our services. It represents a significant addition to our group's journey and will help us attract more prominent organizations in the business sector. Through this partnership, as part of our ongoing efforts to establish best practices in quality, business excellence, and innovation, we aim to promote and implement global quality standards that support sustainable long-term development in the UAE."

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About Dubai Quality Group:

Dubai Quality Group was set up by the Dubai Department of Economic Development under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum. Guided by the vision of H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Quality Group was established in 1994 to develop and promote Quality and Business Excellence practices in UAE. Dubai Quality Group organizes Quality and business excellence-related training, events, and programs throughout the year to improve and promote the quality of Service & Business Excellence in the region. DQG hosts Free Evening Seminars conducted exclusively for DQG member organizations to provide their employees with an effective networking and knowledge-sharing platform. Dubai Quality Group offers different categories of partnership, from strategic to premium to associate. For Media Enquiries contact:  Doaa Afifi – Digital Marketing & PR Manager | +971 56 545 7408 | doaa.afifi@dqg.org | www.dqg.org